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The Shade Station Blog Archive
Discovering the world of eyewear
Saint Laurent SS26 Collection
22/05/2026
The Saint Laurent Spring-Summer 2026 Eyewear Collection reflects Anthony Vaccarello's directional modernity and sleek minimalism, unveiling bold new concepts while reworking archival codes through voluminous proportions and contemporary shapes.
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Ray-Ban Meta Optics
18/05/2026
Introducing two new styles, Scriber and Blayzer, offering a sleeker, more comfortable, and customisable fit. With Meta AI, effortlessly capture life's moments, control your music, take hands-free calls, or translate conversations in real-time – all without reaching for your phone.
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Gucci Spring / Summer 2026 Collection
11/05/2026
For Spring Summer 2026, Gucci Eyewear presents bold new interpretations of its distinctive codes across refined constructions and expressive shapes.
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2025 Archive

Select Year: 2026 2025 2024 2023 2022 2021 2020 2019 2018 2017
Boxing Day Sale Starts Now!
Date: 26/12/2025
Summary: The sales aren’t over yet. This Boxing Day, upgrade your look for less with up to 70% off designer eyewear. From iconic sunglasses to everyday optical frames there's a style for everyone!
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When visibility matters most, only the best will do.
Date: 22/12/2025
Summary: Whether you prefer ski goggles or sunglasses, we have a wide range of styles that are as fashionable as they are functional for your winter trip.
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Michael Kors Autumn Winter 2025 Collection
Date: 02/12/2025
Summary: This season Michael Kors introduces chic new frames in an expanded selection of styles, as seen on Suki Waterhouse. Inspired by the brand’s recent campaign in Rome, the collection captures the relaxed elegance of the Mediterranean, a perfect example of sprezzatura. Effortlessly polished, the designs encapsulate modern femininity through smooth silhouettes.
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TOM FORD EYEWEAR Collection
Date: 17/11/2025
Summary: Haider Ackermann’s debut collection in the director’s seat at Tom Ford has been eagerly awaited by the entire fashion world. One of modern couture’s most adored houses, TOM FORD has built a reputation of a unique type of confidence: the kind which captures a room without ostentation, as luxury truly lives in the details that most people will never consciously notice.
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Oakley Meta HSTN
Date: 02/10/2025
Summary: Gear up with game-changing Performance AI glasses. Oakley Meta HSTN line up has landed.
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Style For Less!
Date: 15/09/2025
Summary: Check out our great offers on designer prescription glasses
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See what our customers have to say!
Date: 01/09/2025
Summary: At Shade Station, we pride ourselves on offering an exceptional shopping experience, and we are extremely grateful that this is being reflected by our customers reviews and our 5 star rating on Trustpilot.
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Ray-Ban Icons: The Round
Date: 12/08/2025
Summary: Everybody’s got a story. And for every story there’s a Ray-Ban. For the Round, that's the story of the eccentric, golden era glam, the hippies and the rebellious at heart. This OG shape, often referred to as the "Windsor" is for the dreamer and the artist. A pair that looks minimalist, yet perfect for the maximalist. Make the Round your story.
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Versace Collection
Date: 04/08/2025
Summary: Versace Spring-Summer 2025 eyewear continues the fashion collection’s more-is-more approach. As seen on Lara Stone in the campaign.
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Carrera Eyewear
Date: 28/07/2025
Summary: Speed, adrenaline and daringness have built Carrera into the symbol of those who live life by their own rules, defying norms.
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SUMMER STYLES!
Date: 11/07/2025
Summary: Step into summer with bold eyewear from top designer brands: Carolina Herrera, Marc Jacobs, Moschino, Hugo & Tommy Hilfiger. Enjoy up to 40% off + an extra 10% off with code STYLE10.
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New DG Eyewear Collection for him and for her
Date: 07/07/2025
Summary: Elevate your look with DG Griffe sun and optical styles. Featuring striking acetate frames, refined metal accents, and the iconic DG Crossed Logo, these designs blend timeless elegance with a bold modern edge.
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Take a look at the Saint Laurent eyewear collection
Date: 03/06/2025
Summary: Reflecting Anthony Vaccarello’s vision, Saint Laurent’s latest collection embodies fierce independence, merging sophisticated rebellion and architectural precision.
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Zeiss Ultra Premium Prescription Lenses
Date: 22/05/2025
Summary: When it comes to your eyes, absolute precision should be a given. ZEISS are a global leader in optical solutions and have been pioneers of lens innovation for almost 200 years. ZEISS’ designs are built to not only fix your vision but enhance it.
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Discover Gucci's Latest Collection
Date: 06/05/2025
Summary: Gucci’s latest collection embraces modernity and innate elegance through fine materials and distinct detailing, inspired by the brand’s heritage and different eras of design.
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Discover TOM FORD's New Eyewear Collection
Date: 07/04/2025
Summary: TOM FORD’s delicate interplay of darkness and illumination transcends the collection above a mere accessory, into a manifesto of identity, shaped with architectural precision and draped in cinematic charisma.
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Transitions® Gen S Lenses
Date: 04/04/2025
Summary: Discover Transitions@ Gen S - A new standard that goes beyond the ordinary, offering a dynamic, fantastic and love-wear experience that follows the ever-changing rhythm of life.
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MaxMara SS25 Collection
Date: 17/03/2025
Summary: Founded in 1951 in Italy, the Max Mara Group has become one of the most prestigious names in international fashion. However, the roots of the company trace back to 1850, when Achille Maramotti’s great-grandmother owned a renowned atelier in the heart of Reggio Emilia.
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Ray-Ban Authentic
Date: 04/03/2025
Summary: Discover prescription lenses signed by Ray-Ban. Featuring the unmistakable Ray-Ban signature - a symbol of authenticity, style and quality - they are fitted perfectly to your prescription-ready Ray-Ban frames.
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Introducing Ray-Ban Meta Smart Glasses
Date: 10/02/2025
Summary: Ray-Ban Meta Smart Glasses, the next generation of smart glasses are here. In an era where technology is an integral part of our daily life, Ray-Ban has yet again redefined eyewear. The Ray-Ban Meta smart glasses collection mix iconic design heritage and cutting-edge technology. An unparalleled way to experience and share your world.
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Oakley® Prescription Glasses
Date: 03/02/2025
Summary: Oakley® legacy is built on high performance sunglasses, and their attention to technology is seamlessly translated into their prescription glasses range.
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An insider's guide to buying glasses online
Date: 23/01/2025
Summary: Buying prescription eyewear online may be unfamiliar to some, so our Customer Services team has created a helpful guide called 'Top Tips for Buying Glasses Online' to assist customers in making the best decision. We’ve put together our guide by listening to all the questions we get asked most often:
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Saint Laurent Collection
Date: 20/01/2025
Summary: Anthony Vaccarello's sophisticated aesthetic is reflected in a new eyewear selection that interprets the Maison's codes. The season offers a varied selection of sunglass and optical styles defined by quintessential silhouettes enriched with iconic details and sleek finishes.
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Why has buying prescription glasses online become so popular?
Date: 10/01/2025
Summary: View our survey to find out why...
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New Season, New Shades ❤️‍🔥
Date: 10/01/2025
Summary: Step into Autumn Winter 2025 with the must-have colourways in designer eyewear. This season, fashion eyes are on bold silhouettes, sculptural frames, and sharp minimalism. From the cool streets of London to the chic runways of Paris, sunglasses were more than accessories, they were statements.
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Select Year: 2026 2025 2024 2023 2022 2021 2020 2019 2018 2017
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